What Goals Are and What They Are Not

What Goals Are and What They Are Not

Here we are, winding down another month, ready to leap into a new one. This means it’s time to set new goals for yourself, in all areas, i.e. personal, professional ,career, financial, etc. But why do some people struggle with setting them, despite having the intent?

Perhaps it’s due to the label of goal and what this truly means. Perhaps the following can help give you more clarity so you can go about setting goals, that are meaningful, achievable, and motivate you to reach them.

So, what is a goal and why do we need them? A goal is an end result or objective you want or need to accomplish. Goals, which can be both long- and short-term, provide direction and motivation to help you achieve a desired outcome. To help you understand this concept more, let’s go over what goals are and what they are not.

Goals Are the Things You Want To and/or Need To Achieve

Goals are specific, measurable, and time-sensitive objectives designed to help you measure progress and stay on track toward achieving your desired outcome.

For example, a goal like this:

“I will lose 10 pounds in three months by exercising five days per week and cutting back on sweets, sodas, and processed foods…”

…is a well-thought-out goal.

It describes what the goal is: Lose 10 lbs. It explains how you will go about it and has a realistic time frame. You can use that information to design your action plan.

Goals Are the Results You Want to Achieve  

As mentioned above, a well-crafted goal describes the end result or outcome you are working towards.

Here is another example: “I will start a ghostwriting business for people who want to make money selling clean romance novels on Amazon Kindle.”

You will create smaller goals from this first goal, such as building a website where potential customers will learn more about your services and find contact information.

From there, you will need a goal for creating content that highlights your talents and outlines the benefits of collaborating with you.

Then, the next goal will be setting up marketing campaigns to reach out to romance authors needing assistance with their writing projects.

All these steps lead to one end goal: establishing a successful ghostwriting business.

Goals Are Time-Sensitive

A goal requires time sensitivity because that time limit creates a sense of urgency and motivates you to complete it. When setting a goal, it’s vital to have an end date that gives you a realistic timeline for completing the task.

Being realistic here is critical as it helps keep you focused and on track regarding reaching your objectives without frustration. Plus, a time limit gives you greater insight into how much effort is needed to reach your goal within the set timeline.

Goals Help Measure Progress

Goals provide a clear target to work towards and to track progress toward achieving them. They measure progress because they provide a tangible tracking mechanism, so you know how close you are to achieving the desired end result.

You use goals to set shorter-term milestones that allow you to monitor your progress and help you stay motivated and focused on the bigger picture. Concrete goals will enable you to evaluate yourself objectively and make adjustments when necessary.

Goals Need to Be Both Large and Small

Goals range from long-term objectives, such as purchasing a house or starting a business, to short-term goals, like saving for a vacation or learning a new skill.

Setting big and small goals is beneficial because it helps create a sense of balance. Big goals provide the long-term motivation and direction you need, while small goals give you short-term objectives to reach along the way.

What Goals Are Not

Goals are not the steps, processes, or actions you take to achieve the goal.

These steps are the means to an end and are separate from the goal itself. Goals are the desired end result of a particular activity or endeavor. They set the benchmark for success and provide guidance and motivation to reach that end.

Remember, goals are not the actions you take to achieve them. Setting clear and measurable goals helps you focus your efforts and progress toward achieving your desired outcome.
Focus on the end-result to drive your goal further; vision it daily to achieve it.

 

If you’re struggling with setting and reaching goals, reach out to learn how we can help You don’t have to do it alone.

 

 

 

 

 

 

Routines and Discipline Are the Key to Get the Results You Want

Several years ago, a former business client of mine had been very frustrated that her online business was not going the way she had wanted.  When she sought out my services, she reported that she felt confused as to why her business was not going the way she wanted it to; she had some clients but found that her customers were not consistent in their spending and buying habits.  She wanted to gain more revenue and expand her online services.

However, as we assessed her business framework, it became apparent that a big part of the inconsistent results she was finding was due to her lack of self-discipline as a business owner.  While she wanted her business to grow, her activities were lacking, meaning that she did not have her own personal “system” in place that would keep her focused and motivated to build her business.   See if these “mistakes” you are guilty of and the solutions to get you on the right track:

  • No Written Focus – this can be your mission statement or the “why” of your business.  While my client had great ideas for her business, she did not have many of them written down.  Without a mission focus, you won’t know how or where you want your business to go. You will be aiming but not towards anything specific and it will take you twice as long to grow.
  • No Written Plan – without a written plan for your business, you are doomed to fail.  The business plan is your road-map that lays out all parts of your business and how you plan to market your services.
  • No Systems – everything you do is a system; how you gain leads to how you close the sale to how you develop your programs and services.  Knowing the steps you take in each area of your business will save you time and money as you take the same steps with each client.  A system also shows your clients that you are customer-service focused and a valid business entity.
  • No Personal Discipline – having all of the above is effective for your business but if you don’t take it seriously, you will see slow or poor results and become frustrated and disillusioned.  Self-discipline behaviors include:  waking at the same time in the morning; having clear daily task lists and staying focused until they are completed; setting financial goals and balancing the books; setting daily, weekly and monthly goals for the number of clients you want/need to contact and your results; not checking emails or iPhone until the most important tasks are done; taking rest breaks to ensure you are refreshed and recharged to do your best work.
  • No Commitment – like my client, you might have the best intentions and are taking action but your efforts are rather noncommital.  It’s like you are “half-in/half-out”, as some days you are full-on while at others times you feel ambivalent and willing to take the status-quo.  Being committed means that you fully believe in what you do and are willing to do what it takes.

Once my client recognized these negatives, she was willing and able to correct and overcome them.  We refined a new vision and mission for her business and wrote a simple plan that consisted of clear goals and activities that would help her accomplish them.  She recommitted to her business with renewed passion and excitement and mapped out how she was going to spend her days.  There was no ambivalence or questioning where her business was going.  A year later, she is doing well and her life and business are thriving; she developed the discipline habits that made it happen.  You can, too!

Your Weekly Action Plan

Begin this week to assess your commitment and self-discipline for all areas of your life, such as your business, your career, your finances, your eating or exercise habits, and your mindset.  See where you can commit to improve and implement at least one positive step.  Write those down and focus on them daily.  Monitor your progress at the end of each day and reaffirm your commitment.

 I hope you have a successful week – If you need help gaining clarity on your business or career goals, or in developing your action plan, why not get some help – stop the struggle and call today to get started. I’d love to help you build the career and business of your dreams!

 

 

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